metru has 14 years of experience in video production. Thanks to our extensive expertise in imagery, we can offer high-quality videos with excellent storytelling to get your message across.
There are many different ways of shooting a video. Therefore, the question of the appropriate video format must be clarified. Various factors play a role thereby. Criteria for this decision are the budget, the desired effect, the message, the technology used and many more.
At the beginning of this decision process is the question of who the target audience of your recruiting film is. Candidates who know your company will be most attracted to professional films and testimonials. Candidates who don't know your company are best adressed through promotional and employer films.
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Emotional / promotional / conveys a core message / shows the values of the company / achieves a high reach
The commercial aims to create emotion and tie them to the employer brand to convey the company culture. This creates a bond and arouses curiosity to encourage viewers to learn more about the company beyond the film. Sharing on social media channels increases reach.
Providing the core information about a company- Gives an insight into the world of work
The employer film presents the profile of the company in order to convey the corporate culture. It conveys more information about the company than the promotional film, but still has a promotional character. The employer film is general and not focused on a professional group or career level. Its reach is increased with distribution via social media channels.
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2-3 protagonists convey the message in authentic statements that correspond to the
corporate image.
A department of the company is presented. Authenticity is created by involving employees and showing work situations. The characteristics of employer attractiveness are presented as original sounds to convey the corporate culture. It is important to choose protagonists who identify with the company. With the distribution via social media channels, the reach of the film is increased.
The advantage of the event film: No fixed content concept is necessary. The images are created during an event. There are no scenic representations and the event film appears more authentic than any other format. In addition, the images captured are more exciting than everyday work situations, which allows for dynamic editing. The distribution via social media channels increases the reach of the film.
Potential employees can be given a clear and detailed picture of a particular position in the company and the work involved in order to show the attractiveness of the employer. For this purpose, interviews with an employee are filmed and the employee is accompanied in his daily work at the company.
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A teaser for a job ad that can even be filmed with a smartphone and is edited by our innovative metru app.
Jobvideo is a cost-effective long-term option for smaller budgets. Job videos are short videos that serve as teasers for job ads and employer branding. They consist of short clips in which employees of the company present an advertised position, future colleagues and achievements.
Visual features such as corporate identity,
clothing, buildings and premises
visual language & stylistic means such as
camera work, correction
The visualization of levels 1 and 2
allows the viewer to draw conclusions about
the basic assumptions.
Edgar Schein analyses corporate culture on
three different levels, which are to be expressed in the film.
Artefacts are visible, tangible, they include all visible
phenomena, for example: corporate identity, clothing,
status symbols, buildings, premises.
A film contains the values, norms and standards of the
company. These are perceived partly consciously, partly
unconsciously and provide information about what is considered
desirable or worth striving for (e.g. corporate philosophy and vision).
The basic assumptions are invisible, unconscious and are taken for granted.
They describe the deeply rooted characteristics of the company. Through an
accurate reflection of the basic assumptions in the recruiting film,
the viewer is given a feeling of what it is like to work for the
company.
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We offer you a non-binding consultation. There we clarify issues such as the selection of the appropriate format. This phase is crucial, because decisions made at the beginning determine the final product more than others. Hasty decisions can lead to mistakes that diminish your satisfaction. The more input we get from you, the more meaningful your recruiting film will be.
Let us advise you first and then work on the idea. Not the other way around.
The cost of a recruiting film varies greatly depending on the format, technology used and time available. The promotional value that can be created by a film can far outweigh the costs incurred. However, a bigger budget does not mean the best result. It is the right choice of format, technique and idea that brings success. These two factors need to be carefully weighed.
The clear definition of the budget determines the basis for the entire production.
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The development of ideas is our strength. Depending on the format, different paths can be taken. These range from an exposé to illustrate the rough plot, to a script that gives a detailed insight into the content, to an animated storyboard that gives you an exact picture of the video as the final product. In this way, we give you a detailed picture of your recruiting film even before production.
Have courage and strike new paths to achieve viral marketing potential.
Once the idea development process is complete, the conception phase begins and the content and intended core messages are defined. Questions about the protagonists and extras are clarified. The search for a suitable location begins, it is clarified whether filming permits are required and everything is prepared to create the optimal basis for a smooth production.
Plan for alternatives to the planned course. Bad weather or illness can always occur.
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Following the concept phase, the shooting schedule defines the complete production process: which location, at which time, with which protagonists, etc. The shooting schedule not only contains all sequences, but also important information about the plot and comments that are relevant for the entire team. This creates an overview for you and the entire crew that guides the complete implementation of the concept.
Delays can always occur. Therefore, plan buffer times when blocking a room.
Production is the heart of every recruiting film project. It is the process in which all ideas are implemented according to the specifications of the shooting schedule and according to the content defined in pre-production. Each team member knows his role and even inexperienced protagonists are integrated to take away their stage fright so that they feel comfortable with us.
Please refrain from being present during the recording of sound bites. This puts the protagonists under pressure.
The successful production is followed by the cut. It determines the final composition of all the material to achieve the desired appearance. After the rough cut, the fine cut follows in consultation with you. It is complemented by sound design, visual effects, motion design and color grading.
A structured approach is important when implementing your change requests.
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After the completion of the recruiting film and after the editing is finished, we hand over your video in different formats so that it can be shown on different platforms such as cinema, television, YouTube and other social media in perfect quality. Of course, you have all the image rights to the video.
We offer a backup for 2 years. It contains all project files for easy later changes.
"With metru's solutions, I have been able to multiply the number of applications I submit. Thank you metru!"
"From the first second, you can feel the passion and dedication with which you approach the projects!"
"The result was simply overwhelming! Gladly again at any time with metru"
We offer you the right tools for a more efficient application process. Our support team will be happy to help and advise you. Give us a call:
M7 19
68161 Mannheim
Rolshover Straße 45
51105 Cologne
+49 221 899 94 254
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